01 · Pipeline
The list has no owner
Too few qualified conversations. Outbound runs in bursts. The pipeline leans on referrals, events or founder time.
Industrial & technical B2B · EUR 5-150M · Remote GTM + RevOps
Industrial buyers.
Modern pipeline.
RREVOS runs the weekly commercial work for industrial and technical B2B companies, EUR 5–150M — manufacturing, industrial technology, technical and logistics services. We execute the plan once it's agreed. Not a shop-floor consultancy.
A Pipeline Score is a short qualification conversation. A paid audit is proposed only where there is a credible commercial case.
Where it breaks
A plan nobody runs is a cost, not a strategy.
You don't have a strategy problem. You have a Tuesday problem.
02 · Buyers
The message never ships
Technical B2B purchases run through several functions. One champion rarely carries the whole deal — and the message stalls waiting for the rest.
03 · Operations
The CRM is a graveyard
Tools exist. Tactics exist. Accounts, content, outreach and CRM don't run as one weekly rhythm.
Method
Diagnose. Build. Run.
ICP and pipeline constraint
Message, buyer journey and the right commercial motion
CRM rhythm and reporting
We show the method, not borrowed numbers.
How it works
Everything we build is a routine.
One routine is one repeatable piece of weekly work: something changes, we check it's worth acting on, you approve the list, a sequence runs. Every week, without anyone remembering to start it.
Something changes in your market that means a company is more likely to buy.
We confirm the company and the people are real, current and reachable.
Scored against your best-fit profile — fit first, timing second.
A named person on your side approves or removes accounts. Nothing goes out unapproved.
The agreed sequence runs — email, LinkedIn, call — and lands in your CRM.
Step 04 is yours — human ownership
Industrial markets are small and your name is worth more than a marginal conversation. A human on your side sees every account before anyone is contacted. That is not a limitation of the system — it is the design.
Three routines, illustrative
These show the shape of the work. They are not client results — no permissioned pilot exists yet.
Routine A
A tender or specification appears
Signal: a tender, RFQ or specification is published in your category. Check: who is running it, who specified it, who has bid before. Rank: fit, and whether you can realistically win it. You approve the shortlist. Run: a direct approach to the specifier and the buyer, with the relevant reference work.
Routine B
A buyer you know moves company
Signal: a contact who has bought from you before changes employer. Check: the new company, role and remit. Rank: whether the new account fits your profile. You approve: go, or leave it. Run: a warm, personal approach referencing the work you did together.
Routine C
Capacity or investment is announced
Signal: a new line, plant, site or capital investment is announced. Check: what it means for their supply needs and who owns the decision. Rank: fit and timing. You approve the accounts worth the effort. Run: an approach tied to what they announced, not a generic introduction.
You keep the engine.
We build inside your stack, not on top of it. The routines, lists, sequences, reporting and documentation stay in your systems and remain yours. If we stop working together, the work keeps running. We are not an agency you rent a pipeline from.
Proof standard
We show the method, not borrowed numbers.
No permissioned pilot exists yet, so no client result, percentage or multiple appears here — that's a hard rule, not an oversight. What we show instead: the diagnostic method above, the weekly cadence, and plain status on the work itself — running, needs input, blocked, not started. The first verified result, once we hold retained permission to publish it, replaces this section. Not before.
Offer path
Start small. Build evidence.
Then decide what runs.
RREVOS is designed as an execution partner. The audit is the entry point; the build and operating support follow only when the evidence supports it.
Entry point
Revenue Engine Audit
EUR 2,500
A two-week diagnostic of ICP, buyer journey, proposition, pipeline, channels, CRM reality and the first 90-day roadmap.
Post-audit
90-Day Revenue Engine Build
Scoped after audit
One focused segment and commercial motion: accounts, buyer map, message stack, activation, CRM cadence and adoption.
Operating support
Run It With Us
Scoped after audit
Ongoing operating support once the build is running: execution cadence, content, outbound, CRM and reporting. Terms are scoped with the build. Six-month minimum; first quarter upfront.
One system. Two jobs.
RUTTENS+ decides what to do. RREVOS builds and runs it.
Don't know what to do? That's RUTTENS+. Know what to do but can't make it happen every week? That's RREVOS. One CRM, one calendar, one owner — you're never passed between two agencies.
→ For senior commercial leadership and the decision itself, see ruttens.com.
Phil Ruttens
Senior B2B GTM judgement: positioning, commercial diagnosis, senior conversations, quality control and network-led access.
Jean-Marc Herrada
Builds and runs the execution layer: research, enrichment, content systems, automation and day-to-day operating cadence. Any prior employer is not an endorsement of RREVOS.
A precise boundary
RREVOS performs remote commercial work: GTM, RevOps, pipeline, content, outbound, CRM and reporting. It does not provide plant, lean, physical manufacturing or shop-floor consulting.
Start a conversation
Know the commercial constraint
before buying the build.
Pipeline Score
A short, bounded qualification conversation for leaders who want a straight view of their next commercial constraint. If there is a fit, we explain the audit; if not, we say so.
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General contact
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Privacy
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